Adidas has teamed up with exercise equipment and media company Peloton to launch a brand new high-performance sportswear collection that is designed to make it possible for fitness enthusiasts to utilize the latest and greatest fitness apparel technology and materials to get the most out of their workouts.
What's great about this sportswear collection is that it offers pieces that cater to a wide array of fitness activities ranging from running and cycling to weightlifting, yoga and other disciplines. Elsewhere, this pieces also feature design choices inspired by the digital fitness community spawned by Peloton, showcasing graphics that aim to celebrate the manner in which Peloton helps connect people to their favorite instructors and coaches.
The collection is currently available for purchase on the Adidas and Peloton websites as well as a selection of Adidas stores in the U.S., U.K., Canada and Germany.
High-Performance Sportswear Collections
This Workout Gear Was Crafted By Adidas and Peloton
Trend Themes
1. High-performance Sportswear - Collaborative sportswear collection merges apparel technology and materials to enhance workout experience.
2. Multi-disciplinary Fitness Apparel - Fitness brand incorporates diverse design elements to accommodate various activities.
3. Digital Fitness Community-inspired Apparel - Fashion design inspired by Peloton's digital fitness community celebrates connection to instructors and coaches.
Industry Implications
1. Sportswear Retail - Opportunity to partner with exercise equipment and media companies for innovative product offerings.
2. Fitness Equipment Manufacturing - Opportunity to provide complimentary high-performance sportswear to enhance fitness equipment experience.
3. Digital Fitness Platforms - Opportunity to expand product lines to include complementary sportswear and accessories inspired by digital fitness communities.