As the auto industry makes a triumphant turnaround, consumers are more persuaded to purchase larger family vehicles. Trend Hunter's Sport Utility Vehicle Trend Report uses extensive crowd-sourced research to bring you SUV trends that attract consumers.
Thanks to better fuel economy, performance upgrades and lower pricing points, consumers are no longer reluctant to purchase what was once known as a "gas guzzler." Although fuel prices continue to climb, this doesn't deter consumers. Our report, packed with 11 PRO Trends and 90 examples of market analysis, will give advertisers, manufacturers and marketers consistent data that can be leveraged for innovation, inspiration and creativity.
Understand key trends and subtle changes in the SUV market that drive consumer opinion and affect their decision-making process with the Sport Utility Vehicle Trend Report.
Sport Utility Vehicle Trend Report
Gain Unrivaled Insight into Today's SUV Market
Trend Themes
1. Larger Family Vehicles - Opportunity for auto manufacturers to innovate by designing larger family vehicles that also prioritize fuel efficiency.
2. Better Fuel Economy - Opportunity for energy and automotive industries to collaborate and develop innovative fuel-saving solutions for SUVs.
3. Performance Upgrades - Opportunity for car parts manufacturers to develop and market high-performance upgrades tailored specifically for the SUV market.
Industry Implications
1. Automotive - Auto manufacturers can leverage the trend of consumers purchasing larger family vehicles by introducing new models that prioritize fuel efficiency but still retain the size and utility of traditional SUVs.
2. Energy - Energy companies can collaborate with automotive manufacturers to create innovative fuel-saving solutions for SUVs that provide better fuel economy but don't compromise performance.
3. Car Parts - Car parts manufacturers can tap into the trend of performance upgrades for SUVs by developing new high-performance upgrades specifically designed for the SUV market.