Nestle recently gave its Butterfinger Peanut Butter Cups a seasonal makeover by molding each candy into a spooky Halloween shape. With children eating significantly more candy this time of year, Nestle's special packaging helps Butterfinger stand out from other chocolate brands.
Instead of its traditional, round shape, Butterfinger Peanut Butter Cups will now be available in the shape of skulls. The skull shape will be made up of a milk chocolate coating, while the inside will be filled with a crispy, peanut butter filling. The candies will be available as singles or in two-packs that are ideal for sharing. Nestle will also begin offering new Butterfinger Peanut Butter Cup Minis for those looking for a way to indulge in something sweet without consuming too much chocolate.
Skull-Shaped Peanut Butter Cups
Butterfinger's Peanut Butter Cups Come in a Spooky Halloween Shape
Trend Themes
1. Holiday-themed Candy Shapes - Other candy brands can capitalize on the seasonal demand for unique and fun candy shapes to attract consumers.
2. Mini Versions of Popular Candies - Other candy companies can create mini versions of their popular treats to appeal to health-conscious consumers or those looking for portion control.
3. Creative New Product Shapes - Food and beverage brands can stand out from competitors by thinking outside of the box and offering consumers unique and creative product shapes and designs.
Industry Implications
1. Confectionery Industry - Companies in the confectionery industry can find success by capitalizing on seasonal events and creating unique and fun product shapes to attract consumers.
2. Snack Industry - The snack industry can benefit from introducing mini versions of popular snacks as a way to appeal to health-conscious consumers or those looking for portion control.
3. Food and Beverage Industry - Innovation can lead to product differentiation and brands can stand out from competitors by thinking outside of the box and offering consumers unique and creative product shapes and designs.