It's hard to believe that SpongeBob SquarePants has been around for ten years! To commemorate this milestone for everyone's favorite cartoon sponge, Nooka watches has created three watches called SpongeBob ZenV Alumnium Spongenvader, the SpongeBob Zub ZenH 20 Spongelevator, and the SpongeBob Zot Aluminum SpongeBamo.
Priced at (using the first photo, left to right) $275, $175, and $250, this SpongeBob Nooka Watch collection isn't cheap.
Implications - Consumers will often subconsciously form parasocial relationships with icons they see in the media. Products which promote or reflect these icons allow consumers to show their love and devotion for the character or company while also expressing their values to their peers. Industries can collaborate to create icon-flaunting products which appeal to niche demographics.
Cartoon Commemoration Watches
SpongeBob Nooka Watch Celebrates 10th Anniversary
Trend Themes
1. Cartoon Commemoration Products - The trend of creating products to commemorate milestones of beloved cartoon characters can be applied to other shows and icons.
2. Parasocial Product Relationships - The concept of consumers forming emotional connections with media icons can be leveraged to create products that appeal to these emotions and values.
3. Collectible Watches - The trend of creating limited edition watches can be applied to other collectible items such as sneakers, jewelry, or art pieces.
Industry Implications
1. Cartoon Merchandise Manufacturing - The cartoon merchandise manufacturing industry can expand their product lines to include commemorative products that celebrate milestones of beloved cartoon characters.
2. Fashion Accessories - The fashion accessory industry can create products that allow consumers to show their love and devotion for media icons while expressing their personal values to their peers.
3. Collectibles Market - The collectibles market can expand into creating limited edition watches and other products that appeal to nostalgia and emotional connections with media icons.