With social networking sites getting tons of heat for privacy issues, Spokeo People Search seems to be asking for it. Spokeo was originally set up as an Internet White Pages, but now seems to be crossing the line with their amount of accessible information.
When Spokeo was first created in 2006, the site’s format allowed users to access information on what social networking sites their e-mail contacts were on. Now, Spokeo People Search reveals much more. By entering a name, you can see e-mail addresses, Picasa images, an appearance description, and the number of people in their household!
Overzealous Online Directories
Spokeo People Search Pushes Privacy Lines
Trend Themes
1. Privacy Invasion - The trend of accessing and publishing personal data online has disrupted the traditional idea of privacy. New technologies must be created to protect people's information online.
2. Data Brokers - The rise of companies like Spokeo who profit from selling personal data highlights the need for a reassessment of data privacy laws and regulations.
3. Digital Reputation Management - Individuals and businesses must acknowledge the importance of monitoring and managing their online presence to protect their reputation from potential harm caused by sites like Spokeo.
Industry Implications
1. Data Privacy - The increasing demand for data privacy has created a new industry for companies focused on providing secure data storage, encryption, and online identity verification.
2. Online Reputation Management - The rise of websites that profit from personal data make the need for online reputation management services more important than ever. Companies focused on helping individuals protect their digital reputation have a great opportunity to expand their business.
3. Regulatory Compliance - Spokeo's practices highlight the need for stricter privacy regulations, creating a market for services and software companies focused on helping businesses maintain regulatory compliance.