Didsbury Gin was selected to receive advertising funds for creative agency Ocean Outdoor after having converted its distillery to produce hand sanitiser during the COVID-19 pandemic. The brands came together to launched 'The Spirt of Life' campaign that reminds viewers to enjoy time with loved ones safely at home and the campaign is offering free online entertainment to help pass the time.
Ocean Outdoor UK joint managing director Phil Hall said: "Ocean is an active supporter of UK based entrepreneurial businesses, using our SME Fund to fully leverage the creative capability and impact of our Manchester out of home screens. This superb campaign reflects the positive spirit of our communities at this difficult time."
Gin-Branded Safety Ads
Didsbury Gin and Ocean Outdoor Launched the Spirit of Life Campaign
Trend Themes
1. Pandemic-driven Advertising - The shift in advertising towards pandemic-related messaging presents opportunities for brands to showcase their adaptability and commitment to community support.
2. At-home Entertainment - As more people stay home, there is a growing demand for innovative entertainment options, providing opportunities for brands to create unique online experiences for consumers.
3. Brand Collaboration - Collaboration between brands can lead to impactful campaigns that not only benefit their respective businesses, but also contribute to positive social change.
Industry Implications
1. Alcohol - Brands in the alcohol industry can explore creative ways to promote responsible drinking practices while simultaneously positioning themselves as community-focused companies during the pandemic.
2. Outdoor Advertising - The outdoor advertising industry can leverage its platforms to feature pandemic-related messaging as a means to promote public safety and community support during these challenging times.
3. Entertainment - Entertainment companies can develop online platforms that offer high-quality content and engaging experiences for consumers who are spending more time at home.