On February 1st, McDonald's is reviving its spicy chicken nuggets and garlicy hot sauce for a nationwide release at participating restaurants in the US.
The Spicy Chicken McNuggets are breaded with a delicious cayenne and chili pepper tempura coating, and are the very first flavor innovation McDonald's unveiled for its McNuggets—with the original launch taking place in 1983. To amp up the spice level, fans can enjoy their chicken nuggets with the Mighty Hot Sauce, which was first introduced in 2017 as the chain's hottest dipping sauce. The sauce features a blend of cayenne and crushed red peppers, garlic, and a tinge of sweetness to balance it all out.
As a part of the limited time promotion, McDonald's is offering free six-piece Spicy Chicken McNuggets for DoorDash deliveries of $20 or more when fans apply the code "SPICY" between February 2nd and 6th.
Spicy Chicken Nugget Revivals
McDonald's is Bringing Back a Fan Favorite for a Limited Time Only
Trend Themes
1. Spice Menu Items - Innovative Menu Items spiced with exotic ingredients used in different regional cuisines could be introduced to meet the demand of millennials and their adventurous palates.
2. Mcnuggets Limited-edition Promotion - Limited-edition promotions of McNuggets can be used to create hype and boost sales for McDonald's given their past successes and loyal fan base.
3. Plant-based Nuggets - Introducing a plant-based version of nuggets could cater to a diverse range of customers, including millennials who are more conscious of their food choices and prefer plant-based diets.
Industry Implications
1. Quick Service Restaurants (QSR) - QSRs like McDonald's could introduce innovative menu items, promotions and deals like the spicy McNugget promotion to boost customer engagement and increase sales.
2. Food Delivery - Food delivery services such as DoorDash can partner with QSRs to provide deals and promotions, such as the 'SPICY' promo code for free Spicy McNuggets to stimulate demand.
3. Plant-based Food Industry - The Plant-based food industry could create plant-based nuggets to appeal to the growing demand for healthier options and attract customers who are vegan, vegetarian, or flexitarian.