Following the recent fast food chicken sandwich wars, McDonald's has begun serving up its own spicy chicken offering called the Spicy BBQ Chicken Sandwich.
Though there were reports of the Spicy BBQ Chicken Sandwich back in July, the sandwich was only recently spotted in restaurants by eagle-eyed diners. The Spicy BBQ Chicken Sandwich consists of a white meat chicken fillet doused in a buttermilk batter, fried until crispy and then covered in a Spicy BBQ Sauce. The chicken is then topped with sliced pickles, slivered onions, and served on a sesame seed bun.
However, the new Spicy BBQ Chicken Sandwich isn't the only new chicken offering. McDonald's has also debuted Spicy BBQ Glazed Tenders, which are tossed in a fiery Southwestern sauce with added jalapenos.
Saucy BBQ Chicken Sandwiches
McDonald's New Spicy BBQ Chicken Sandwich is a Fiery New Option
Trend Themes
1. Fast Food Chicken Sandwich Wars - The fast food industry has seen intense competition in the chicken sandwich category, prompting brands like McDonald's to introduce new and innovative spicy chicken options.
2. Spicy BBQ Chicken Trend - The introduction of McDonald's Spicy BBQ Chicken Sandwich reflects a growing trend of spicy and flavor-packed chicken sandwiches in the fast food market.
3. Flavor Innovation in Chicken Products - The addition of Spicy BBQ Glazed Tenders to McDonald's menu highlights the industry's focus on developing unique and bold flavor profiles for chicken products.
Industry Implications
1. Fast Food - The fast food industry is witnessing a surge of competition and menu innovation, particularly in the chicken sandwich category.
2. Fast Casual Dining - Fast casual dining establishments can capitalize on the Spicy BBQ Chicken trend by incorporating similar flavor profiles in their chicken sandwich offerings to attract spice-loving customers.
3. Food Manufacturing - The increasing demand for spicy chicken products presents an opportunity for food manufacturers to create new and exciting flavor combinations for pre-packaged chicken items.