Bentley collaborated with Stetson, a hat company, to create a 'Special Edition Bentayga' that takes inspiration from Texas culture. The cowboy-inspired luxury car is available at Bently's Dallas location and has a $246,500 price point. Two more models of the car will be produced in October and November, and each one can be customized to the customer's individual tastes.
The Special Edition Bentayga has an interior that features three different colors, consisting of camel hide, saddle brown, as well as burn oak. The seats, door panels and floor mats all have a diamond pattern, created using "boot stitching." The car is powered by a twin-turbo 4.0L that can produce 542 horsepower.
Texas-Inspired Luxury Cars
Bentley Collaborated with Stetson on a Special Edition Bentayga
Trend Themes
1. Texas-inspired Luxury Cars - The collaboration between Bentley and Stetson showcases the trend of luxury car brands embracing regional cultures for design inspiration, creating unique and personalized experiences for customers.
2. Customizable Luxury Experiences - The Special Edition Bentayga's customization options reflect the trend of luxury brands offering personalized products to cater to individual tastes, providing a sense of exclusivity and uniqueness.
3. Innovative Material Applications - The use of camel hide, saddle brown, and burn oak materials in the Special Edition Bentayga highlights the trend of luxury automobile companies exploring unconventional materials and finishes for a distinctive and luxurious aesthetic.
Industry Implications
1. Luxury Automotive - The collaboration between Bentley and Stetson in creating the Special Edition Bentayga presents an opportunity for luxury automotive companies to tap into regional cultures for design partnerships, offering customers exclusive and culturally relevant products.
2. Customization and Personalization - The customizable features of the Special Edition Bentayga underscore the potential for the luxury customization industry to expand, where businesses can cater to affluent customers' desire for personalized and unique luxury experiences.
3. High-end Interior Design - The design elements and material choices in the Special Edition Bentayga drive the demand for innovative and high-quality interior design materials in the luxury automobile industry, opening opportunities for interior design companies to collaborate with car manufacturers.