Sparrow Guitars has recently created an ingenious ad campaign targeting 'Guitar Hero' players. The campaign features the plastic guitars with quotes such as "Get a groupie who doesn't answer to 'Mom'" and “Teen spirit doesn't smell like 5 plastic buttons." The bottom of the ads read "Stop playing games. Start playing guitar."
This campaign by Sparrow Guitars is brilliant! The company's message is clear and direct and hopefully will prove successful.
Implications - After all, with messages as bold and jovial as the ones featured on these Sparrow Guitars, it would be hard not to be impressed. These dynamic guitars should be an inspiration for video gamers everywhere.
Real Rockstar Ads
Sparrow Guitars Want You to Stop Playing Video Games
Trend Themes
1. Anti-gaming Ads - Opportunity for ad campaigns targeting gamers to promote real-life alternatives and experiences.
2. Gaming to Reality - Opportunity for industries to offer products that bridge the gap between gaming and reality, such as musical instruments.
3. Playful Marketing - Opportunity for companies to use humor and bold messaging in advertising to make an impact on audiences.
Industry Implications
1. Musical Instruments - Opportunity for companies in the musical instrument industry to target gamers with campaigns promoting the real-life experience of playing music.
2. Gaming Accessories - Opportunity for companies in the gaming accessory industry to develop products that combine the gaming experience with a real-life experience, such as musical instrument peripherals.
3. Advertising - Opportunity for companies in the advertising industry to be more creative with campaigns by using humor and bold messaging to stand out and make an impact on audiences.