Rubicon 'Sparkling Rose Lemonade' will be introduced solely in the convenience channel and offered in 330ml and 500ml sizes. Rubicon, which has grown substantially in the past two years, continues to provide consumers with "exotic" drinks to enjoy during the warmer seasons. In addition to the brand's 'Made of Different Things' promotion, the introduction of Rubicon 'Sparkling Rose Lemonade' will be accompanied by a planned digital and out-of-home marketing effort.
"Rubicon continues to go from strength-to-strength in convenience, offering retailers something different in the fixture that their shoppers love. We know unique flavours in convenient packaging formats appeal to shoppers. With Rose Lemonade launching in PMP in the most popular pack sizes, we’re confident this latest addition will quickly become a popular addition to the fixture," says Adrian Troy, marketing director at Barr Soft Drinks.
Exotic Rose-Flavored Lemonades
Rubicon Launches a New 'Sparkling Rose' Lemonade Flavor
Trend Themes
1. Exotic Flavored Lemonades - The rise of 'exotic' and unique flavors in the lemonade market pose an opportunity for companies to innovate and offer new flavor experiences.
2. Convenience Channel Beverages - The convenience channel presents a growing opportunity for companies to offer unique and convenient beverage options to consumers on-the-go.
3. Digital Marketing for Beverage Brands - The increasing reliance on digital marketing presents an opportunity for beverage brands to reach wider audiences and create targeted campaigns.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the trend towards unique flavors and convenience packaging to offer innovative products to consumers.
2. Convenience Store Industry - The convenience store industry can increase revenue streams by incorporating unique and exotic beverage options that appeal to on-the-go consumers.
3. Digital Marketing Industry - The digital marketing industry can provide services to help beverage brands create targeted campaigns that reach wider audiences and generate more sales.