As the days become warmer, sales for unique and refreshing beverages like Voyage's sparkling juice tend to go up.
With its focus on vibrant packaging, Voyage's new line of sparkling juices will likely be one of the more memorable summer drink brands this year. The juice comes in grape, peach, orange and lime flavors but the packaging of these drinks will likely be their main selling point. Each bottle features monochromatic colors that match their respective flavors. With purple, red, orange and lime green bottles that feature minimalist drawings of the fruits themselves, these monochromatic packages are eye-catching to say the least.
With the abundance of fruity drinks on the market, it is important for companies to ensure that their products stand out from the crowd -- and these sparkling juices do just that.
Monochromatic Juice Branding
These Sparkling Juices are the Perfect Summer Drink
Trend Themes
1. Monochromatic Packaging - The use of monochromatic packaging for food and beverage products creates a visually striking product that stands out on the shelf.
2. Unique Beverages - The trend towards unique and refreshing beverages will continue as consumers seek out new and exciting options.
3. Minimalist Design - Minimalist packaging with clean lines and simple graphics will remain a popular trend in branding and packaging.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend towards visually distinctive, minimalist packaging for their products.
2. Marketing and Advertising - Marketing and advertising agencies can create campaigns around the trend towards unique and refreshing beverages to drive sales and increase brand awareness.
3. Graphic Design - Graphic design firms can specialize in minimalist design and clean packaging to meet the needs of clients in various industries.