Space Invader and Timex have released a collaboration celebrating the popular arcade game from the seventies. Taito released the game in 1978, and it is still enjoyed by many decades later.
The 'Timex T80 x Space Invaders 34mm Stainless Steel Bracelet Watch' comes in three colors: black, gold, and silver. As for the design of the watch, its front face features the iconic Space Invaders descending on the laser shooter; the back features three of the same characters, as well as the game title in the original font. This imagery will certainly strike a chord with those who remember playing the original game, or even people who are simply fans of nostalgic pop culture.
In terms of functional features, the digital watch has 'INDIGLO Night-Light,' an adjustable stainless steel bracelet, and is water-resistant when submerged up to 30 meters. Consumers can purchase the Timex T80 x Space Invaders 34mm Stainless Steel Bracelet Watch Collection on the Timex website.
Retro Game-Inspired Watches
Space Invader and Timex has Released a New Unique Collaboration
Trend Themes
1. Retro Gaming-inspired Collaborations - Opportunities for collaboration between retro gaming brands and other industries, including watches, can tap into the nostalgia of consumers and create new markets.
2. Reviving Nostalgic Pop Culture - Incorporating popular nostalgic pop culture references into products, such retro gaming, can appeal to consumer sentiment and create a surge in product sales.
3. Digital Disruption in Analog Industries - Digital innovations in industries such as watchmaking can create unconventional products that disrupt traditional markets.
Industry Implications
1. Watchmaking - Innovation in watchmaking, such as incorporating retro gaming references, can disrupt the traditional watch market by appealing to consumers' desire for unique and nostalgic products.
2. Gaming - Companies that focus on retro gaming IP can expand their offerings through collaborations with other industries, such as watchmaking, to reach new consumers and revenue streams.
3. Fashion - By collaborating with nostalgic pop culture brands, such as retro gaming companies, and incorporating them into their products, fashion companies can increase brand awareness and appeal to a broader audience.