While Tim Horton's has long been known for its signature coffee and sugary-sweet donuts, the Canadian coffee shop chain is now expanding into more savory offerings with the addition of Southwest Pulled Pork to its menu.
Tim Hortons' new Southwest Pulled Pork consists of tender strips of pulled pork smothered in a Smoky Chipotle sauce. The pork is available in a grilled tortilla alongside lettuce, onion, tomatoes, cheese and sauteed peppers or on a soft ciabatta bun with just cheese, onions and sauteed peppers. Both can be ordered individually or paired with a drink and a side dish such as potato wedges for a compete meal.
The new pulled pork sandwich options help Tim Hortons cater to consumers who might normally overlook the chain when it comes to lunch or dinner time.
Smoky Pull Pork Sandwiches
Tim Hortons' New Southwest Pulled Pork is Available as a Wrap or Panini
Trend Themes
1. Expansion to Savory Offerings - The addition of Southwest Pulled Pork to its menu shows Tim Hortons' commitment to expanding beyond just coffee and donuts.
2. Packaged Lunch Offerings - Individual or paired orders of the Southwest Pulled Pork sandwich options could encourage competition against pre-packaged lunch options.
3. Customizable Offerings - The ability to order the Southwest Pulled Pork sandwich with a grilled tortilla or soft ciabatta bun allows consumers increased flexibility and customization options.
Industry Implications
1. Fast Food Industry - Tim Hortons' expansion into more savory offerings can cause disruption in the fast food industry, catering to lunch and dinner time customers.
2. Convenience Store Industry - Expansion into packaged lunch offerings can provide opportunities to lure customers away from convenience stores and gas stations, and can increase sales in Tim Hortons' non-traditional locations, such as rest stops and highway service areas.
3. Casual Dining Industry - The ability to customize the Southwest Pulled Pork sandwich options can help Tim Hortons compete against the offerings of casual dining restaurants.