Sure, many people prefer to see the color and detail of the meat products that they're about to buy, but not everyone is comfortable with that sight. Southern Pastures lamb packaging caters to those who like to keep a little mystery surrounding their steak and their mutton, but it would also appeal to through-and-through carnivores.
The clear plastic wrapping of the shoulder and leg roasts has been enhanced with opaque colorful portions that cover about half of the product in neon green or bright orange. This treatment would certainly make the edibles stand out from the other competing items at the grocery store. Additionally, the Fluid studio opted for a more "provincial" identity with casual chalkboard-style text that's extremely approachable.
Approachable Meat Merchandizing
Southern Pastures Lamb Packaging Has a Pleasant Masking Component
Trend Themes
1. Opaque Meat Packaging - Using colorful opaque portions on meat packaging to add a fun and approachable component
2. Provincial Identity Branding - Using casual chalkboard-style text and provincial identity in branding to create a more approachable presence in the meat industry
3. Innovative Meat Merchandizing - Exploring new ways to make meat products competitive through innovative packaging
Industry Implications
1. Meat Industry - Exploring new packaging options and branding in the meat industry
2. Grocery Industry - Utilizing new approaches to meat packaging to compete with other grocery store products
3. Design Industry - Creating innovative packaging solutions for the meat industry that incorporate fun and approachable branding