Domino's Pizza in Japan is now serving a soup pizza that still satisfies a taste for warm Tom Yum, but in a very different form. Rather than being contained in a bowl with broth, the classic ingredients for this spicy-sour soup like eggplants, spinach and mushrooms are served atop a baked crust. The soup-inspired flavor is enhanced with sauces like mayonnaise and tomato, as well as an orange Tom Yum Goong paste.
The pizza is being offered for a limited time throughout the fall, appealing to those who aren't afraid to experiment with their pizza topping selections.
The invention of pizza soup and now, soup pizza goes to show that when you're combining two already awesome meals, just about anything goes when it comes to flavor hybrids.
Thai Soup Pizzas
Domino's Japan Serves a Tom Yum Pizza That Tastes Just Like the Spicy Soup
Trend Themes
1. Hybrid-food Menus - Expanding menu offerings with innovative flavor combinations can increase consumer interest and appear disruptive to traditional food options.
2. Cultural Fast-food Fusion - Introducing fast-food with cultural food staples can attract both domestic and international customers who seek new and unique food experiences.
3. Savory Deserts - Experimenting with savory elements in traditionally-sweet desserts can appeal to consumers who seek unconventional palate experiences.
Industry Implications
1. Fast-food Chains - Exploring innovative menu items can set fast-food chains apart in a highly competitive industry and disrupt traditional menu offerings.
2. International Fast-food Chains - Introducing menu items with cultural influences can attract customers who seek authentic and unique dining experiences.
3. Gourmet Pizza Restaurants - Incorporating unique toppings such as soup ingredients can expand the flavor palate for gourmet pizza restaurants and make them stand out to consumers looking for new and exciting options.