Apple Music and Chanel have partnered, offering consumers The Sound of Chanel - a selection of curated playlists inspired by the fashion house's show soundtracks.
While this collaboration may seem unconventional, its one of many that Apple Music has undergone in an effort to appeal to more niche markets. This particular collaboration, includes playlists that were created by Pharrell Williams, offering music fans a fusion of sound and culture. In addition, The Sound of Chanel features a playlist made by Chanel's sound designer Michel Gaubert and some of the brand's ambassadors.
This collection which was made by an eclectic group of individuals, helping to embody Chanel's brand through a new medium.
Curated Fashion House Playlists
The Sound of Chanel Features Playlists Made by Pharrell
Trend Themes
1. Curated Fashion Playlists - Creating playlists inspired by fashion shows or brand image offers a new way to engage with audiences and showcase a brand's identity through music.
2. Collaborative Marketing Campaigns - Partnering with well-known musicians and designers can create unique experiences that appeal to niche markets and reflect a brand's values.
3. Brand Sound Design - Hiring a sound designer to create a unique brand identity through audio can enhance a brand's image and create new opportunities for consumer engagement.
Industry Implications
1. Fashion and Luxury Goods - Curated fashion playlists can appeal to fashion-conscious consumers and enhance the overall brand experience.
2. Music Streaming and Technology - Collaborating with fashion brands can offer new opportunities for music streaming services to showcase music and engage with audiences.
3. Sound and Audio Design - Partnering with fashion brands to create playlists and sound design can open up new markets and revenue streams for sound designers.