Tower 28's SOS Daily Rescue facial spray is a product that helps with refreshing the skin throughout the day in a seamless process. It is used every day and works as a toner after cleansing as well. Throughout the day, it is able to help refresh the skin on top of the makeup.
The most notable ingredient is hypochlorous acid, which helps with repairing and soothing stressed skin. The brand describes the product as "the Windex of skincare." The bottle comes in bright packaging with a bold tone of orange and has branding along the front. It reads "SOS, Save. Our. Skin" along the front with "Tower 28" right at the center of the bottle.
Revitalizing Toning Facial Sprays
Tower 28's SOS Daily Rescue Spray Helps with Midday Refreshing
Trend Themes
1. SOS Facial Sprays - The emergence of facial sprays as on-the-go refreshers and toners presents an opportunity for innovating sprays with reparative and soothing ingredients like hypochlorous acid.
2. Refreshing Skincare - Skincare products with refreshing and rejuvenating properties like Tower 28's SOS Daily Rescue Spray have a potential to disrupt traditional toners and add convenience to skincare routines.
3. Brand Messaging - Brands creating a strong messaging around the purpose and benefits of their products, like Tower 28's 'SOS, Save. Our. Skin', can create a unique identity and establish a loyal customer base.
Industry Implications
1. Skincare - The skincare industry can capitalize on creating facial sprays with reparative, rejuvenating, and refreshing properties that cater to on-the-go consumers.
2. Cosmetics - Cosmetic brands can expand their product range to include facial sprays that work as toners and refreshers, enhancing the convenience and functionality of their products.
3. Marketing and Advertising - Marketing and advertising agencies can work with brands to develop unique brand messaging strategies that help products stand out in a crowded market and appeal to the values of target customers.