Anna Daubner is an emerging Hungarian woman's wear company, which produces sophisticated clothing for the gracious and playful female. The well-balanced and clean-cut designs make the garments extremely versatile and susceptible to experimentation. In other words, there is a large space for styling and customization. Each collection is a story board of effortlessly fashion-forward and colorful practical garments.
The company's new Spring/Summer 2018 collection features a classic neutral safari color scheme. Its intensity has been strengthened through playful tassels, artistically-inspired patterns and mesh fabrics. The collection is extremely well interconnected as each piece references and has the potential to be styled with more than two or three other items. That being said, the creative patterns and whimsical placement of fashion add-ons give the potential for any piece to function as a stand-alone.
Effortlessly Sophisticated Clothing
Anna Daubner Embraces Spring with a Neutral Tone
Trend Themes
1. Sophisticated Clothing - Opportunity for disruptive innovation in creating clothing that seamlessly blends sophistication and versatility.
2. Neutral Tone - Opportunity for disruptive innovation in designing fashion-forward garments using a classic neutral color scheme.
3. Customization - Opportunity for disruptive innovation in enabling customers to personalize and style garments for a unique look.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating sophisticated and versatile clothing with a focus on neutrals.
2. Textile - Opportunity for disruptive innovation in the textile industry by developing mesh fabrics that enhance the versatility and playfulness of garments.
3. Retail - Opportunity for disruptive innovation in the retail industry by offering customizable fashion options for customers to create their own unique style.