Iconic footwear label PUMA has teamed up with New York-based artist Sophia Change for fall/winter 2014 and is releasing a Sophia Chang x PUMA collection. The lookbook has just been released and it features shoes and clothing from the collection being donned by Chang herself.
The Asian beauty is seen lounging around Brooklyn streets, which just so happened to be the inspiration behind the collection. They include dynamic prints that mimic her surroundings of the New York skyline and Brooklyn's charismatic streets.
Her prints take on track pants and varsity jackets, white tees and sneakers. Some of the sneakers that she is wearing and are bound to be a hit include the 'Basket Mid,' which is a premium leather mid-top with a cityscape print and the 'Trinomic Disc,' which has a "Brooklynite" branding.
Street Lounger Lookbooks
This Lookbook Highlights the Sophia Chang x Puma Collection
Trend Themes
1. Streetwear Fashion - The collaboration between Sophia Chang and Puma showcases the trend of streetwear fashion, with unique prints and designs inspired by urban environments.
2. Artist Collaborations - The partnership between Puma and Sophia Chang highlights the trend of artists collaborating with fashion brands to create unique collections that appeal to a wider audience.
3. Urban-inspired Prints - The use of dynamic prints inspired by the New York skyline and Brooklyn's streets demonstrates the trend of incorporating urban-inspired patterns into clothing and accessories.
Industry Implications
1. Fashion - The fashion industry has the opportunity to explore the streetwear trend and collaborate with artists to create unique and innovative collections.
2. Footwear - Footwear companies can capitalize on the trend of incorporating urban-inspired prints and designs into their shoe collections, appealing to consumers looking for stylish and unique options.
3. Art and Design - The collaboration between Sophia Chang and Puma highlights the potential for artists to work with design and fashion brands to create distinctive products that merge art and fashion.