Hooch has introduced a fresh line of ready-to-drink (RTD) beverages known as Soopa Hooch, strategically timed as the augmented RTD sector experiences a significant 25.5% annual expansion in the UK. Soopa Hooch is a high-energy alcoholic drink boasting an 8% alcohol by volume (ABV), as well as a strong caffeine infusion. These novel beverages are competitively priced at £2.89 for each 440ml can.
The selection comprises three distinctive flavors: 'Electric Lemonade,' 'Darkest Berry,' and 'Twisted Tropical.' The cans showcase a dynamic, pattern-centric design, prominently featuring the Soopa Hooch logo on the front, effectively capturing the attention of consumers on the shelves.
"We can’t wait to add value to the enhanced RTD category with an easily recognisable and innovative brand. The appeal and recognition of Hooch is set to shake-up an already high-growth area of RTDs. As the biggest supplier of packaged cocktails to the off trade, Global Brands look forward to elevating the enhanced RTD category with our innovation and expertise," said Charlie Leaver, Head of Brand at Global Brands.
Caffeinated Alcoholic Coolers
Hooch Launches an Enhanced RTD Canned Range Called Soopa Hooch
Trend Themes
1. Augmented RTD Sector Expansion - The augmented RTD sector is experiencing a significant 25.5% annual expansion in the UK, presenting opportunities for innovative RTD brands.
2. High-energy Alcoholic Drinks - The introduction of high-energy alcoholic drinks like Soopa Hooch, which combines 8% ABV with a strong caffeine infusion, opens up possibilities for new beverage innovation.
3. Dynamic Pattern-centric Packaging - The visually appealing and pattern-centric design of the Soopa Hooch cans captures consumer attention on the shelves, signaling a potential trend for eye-catching packaging in the beverage industry.
Industry Implications
1. Ready-to-drink (RTD) Beverages - The growth in the augmented RTD sector presents opportunities for brand expansion and innovative product development in the ready-to-drink beverage industry.
2. Alcoholic Beverage Industry - The introduction of high-energy alcoholic drinks like Soopa Hooch creates opportunities for disruption and product differentiation within the alcoholic beverage industry.
3. Packaging and Design Industry - The trend of dynamic and pattern-centric packaging in products like Soopa Hooch suggests potential growth opportunities for the packaging and design industry, especially within the beverage sector.