KAWS teased an upcoming design with Sons + Daughters in the form of playful sunglasses. The brand showcased a glance at the upcoming pair on social media with an Instagram post. There have been two colorways that were shown so far -- there is either a pink option or an all-black iteration.
The eyewear brand mainly makes designs for kids as the newest is a circular look with tinted lenses. The main design component that grabs attention right away can be seen at the hiunges. There are two KAWS Companion hands that look as if they are grasping onto the circular frames to hold them up. The packaging of the glasses is also similar to the design that the vinyl KAWS figures are packaged in.
Whimsical Tinted Sunglasses
KAWS Teases a Joint Design with Sons + Daughters on Instagram
Trend Themes
1. Playful Eyewear Designs - The trend of incorporating whimsical elements into eyewear designs presents opportunities for brands to create unique and attention-grabbing products.
2. Collaborative Marketing on Social Media - The trend of brands teasing upcoming collaborations on social media platforms enables them to generate excitement and anticipation among their target audience.
3. Innovative Packaging for Eyewear - The trend of packaging eyewear products in a way that reflects the brand's design aesthetic provides an opportunity for brands to create a cohesive and immersive brand experience for customers.
Industry Implications
1. Fashion - The fashion industry can capitalize on the trend of incorporating playful elements into eyewear designs to attract younger consumers and differentiate themselves from competitors.
2. Eyewear - The eyewear industry can leverage the trend of collaborative marketing on social media platforms to increase brand visibility and engage with their target audience.
3. Design & Packaging - The design and packaging industry can explore innovative packaging solutions for eyewear products that not only protect the product but also enhance the overall brand experience.