Leading audio brand Sonos has partnered with Apple Music to bring spatial audio into the homes of consumers. Sonos customers will be able to access spatial audio content like exclusive track catalogs, curated playlists and more through the platform starting March 28, 2023. The content will be available on Sonos Era 300, Arc, and Beam (Gen 2) devices.
Thanks to the immersive sound experience it creates, spatial audio is quickly becoming a preferred recording format among leading artists, producers and engineers.
Giles Martin, Grammy Award-winning producer, songwriter, composer and VP of Sound Experience at Sonos recently spoke about the announcement saying that "Sonos continues to put its listeners at the forefront of sound innovation, ensuring they have access through Apple Music to transformative experiences like spatial audio with Dolby Atmos, so they can feel more from the content they love."
Spatial Audio Brand Partnerships
Sonos and Apple Music Partner to Elevate At-Home Listening
Trend Themes
1. Spatial Audio Adoption - The popularity of spatial audio is growing among consumers, creating opportunities for audio technology companies to create innovative products and services in this space.
2. Brand Partnerships for Audio Innovation - Collaborations between audio brands and music streaming platforms like the Sonos-Apple Music partnership are creating new opportunities for disruptive innovation and improved listening experiences.
3. Curated Spatial Audio Content - The rise of spatial audio is leading to more curated content offerings, providing music streaming services and audio equipment manufacturers new opportunities to differentiate themselves and attract customers.
Industry Implications
1. Audio Technology - Companies in the audio technology space have the potential to develop innovative new products and services focused on spatial audio and related technologies.
2. Music Streaming - Music streaming platforms like Apple Music and others can leverage spatial audio and brand partnerships to differentiate themselves and create more engaging listening experiences for their users.
3. Home Audio - Smart home and audio equipment manufacturers like Sonos can continue to innovate in the spatial audio space to create products that meet changing consumer preferences and needs.