Sonny Angel, a mini figure presented by Bangkok-based I-AM-COOL Co.,Ltd, now is popular in Japan.
The Cupid look-a-like doll (who naked prefers to be naked) has lots of outfits in her closet. There are over 12 colorful crowns and royal cottages made for this little doll (that is an indication of how important the royal family is to the Thai people). To make these toys even more adorable, the dolls even have the smell of baby powder!
Sonny Angel offers a new option aside from Hello Kitty among Japanese girls.
Doe-Eyed Dolls
Sonny Angel of Thailand Adored in Japan
Trend Themes
1. Customizable Mini Figures - The trend of customizable mini figures allows consumers to personalize their toys and create unique collections.
2. Cultural Crossover Toys - The trend of cultural crossover toys introduces dolls and figures from different countries to new markets, creating a sense of novelty and excitement.
3. Sensory-enhanced Toys - The trend of sensory-enhanced toys incorporates scents and textures to enhance the play experience and create a deeper connection with the toy.
Industry Implications
1. Toy Manufacturing - The toy manufacturing industry can explore the disruptive innovation opportunity of creating customizable mini figures to cater to individual preferences and boost sales.
2. Cross-border Merchandising - The cross-border merchandising industry can tap into the trend of cultural crossover toys by importing and marketing dolls and figures from different countries to attract new customers.
3. Sensory Products - The sensory products industry can capitalize on the trend of sensory-enhanced toys by developing toys that engage multiple senses, providing a more immersive and enjoyable play experience.