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SONIX Announced its Expansion into the US Market with UNC

SONIX, a Swiss communications platform for esports, has recently announced its expansion into the US market. The app, which claims to offer low-latency voice and video communication for gamers, has partnered with the University of North Carolina (UNC) for its 'Niner Esports Union Lan Party.'

The app is still in the beta phase and has not revealed its official launch date yet. However, it has already secured two European partnerships: with France’s Gaming Campus and Lausanne-Sport Esports. SONIX aims to provide a seamless and immersive gaming experience for players across different platforms and devices.

SONIX was founded in 2016 as TYXIT, a spin-off from EPFL (Ecole Polytechnique Fédérale de Lausanne). The company changed its name to SONIX in 2022 and received funding from Swisscom Ventures and Investiere.ch. SONIX competes with other popular gaming communication apps such as Discord and TeamSpeak.

According to MarketsandMarkets, the global acoustic microscopy market is expected to grow from USD $951 Million in 2018 to USD $1,241.2 Million by 2023. SONIX hopes to capture a significant share of this market with its innovative technology and user-friendly interface.
Trend Themes
1. Esports Communication Platform Expansion - Expanding to the US Market, SONIX's low-latency esports communication platform aims to provide a seamless experience for gamers across different platforms and devices.
2. Low-latency Voice and Video Communication for Gamers - SONIX's beta phase features low-latency voice and video communication for gamers, competing with popular gaming communication apps Discord and TeamSpeak.
3. Global Acoustic Microscopy Market Growth - SONIX is hoping to capture a significant share of the growing USD $1,241.2 Million global acoustic microscopy market with its innovative technology and user-friendly interface.
Industry Implications
1. Esports - SONIX's expansion into the US market with UNC presents disruptive innovation opportunities for the Esports industry by improving communication among players and creating a seamless gaming experience.
2. Communications - SONIX's low-latency communication platform for gamers presents disruptive innovation opportunities for the Communications industry by catering to a growing gaming market.
3. Acoustic Microscopy - SONIX's innovative technology and user-friendly interface in the acoustic microscopy market presents disruptive innovation opportunities for the industry by providing a new option for low-latency communication for gamers.

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