The Sonia Rykiel Spring-Summer 2014 ad campaign is as bold and vibrant as any of the designer's past campaigns. The backdrop of the photoshoot is comprised of oversized graphic imagery set against a loud hue that really lets the imagery stand out. But what stands out even more is the fashion on display.
The ladylike silhouettes of the Sonia Rykiel Spring-Summer 2014 collection are given a edgy and quirky appeal thanks to the imaginative backdrop. Shot by photographer Craig McDean, the ad campaign stars British model Karen Elson. The pink-haired beauty is clad in the season’s pretty pastels and luxe knitwear. Perfect for the youthful working woman, the outfits are professional with a hint of playfulness that is especially needed in creative workspaces.
Vibrantly Graphic Fashion Ads
The Sonia Rykiel Spring-Summer 2014 Campaign Stars Karen Elson
Trend Themes
1. Graphic Imagery - Embracing bold and oversized graphic imagery can help brands make a statement in their advertising campaigns.
2. Quirky Appeal - Adding a touch of quirkiness to fashion campaigns can attract attention and set brands apart in the industry.
3. Youthful Working Woman - Designing professional outfits with a hint of playfulness can cater to the needs of the younger generation in the workforce.
Industry Implications
1. Fashion - The fashion industry can incorporate bold graphic imagery and quirky elements to make their advertisements more engaging and memorable.
2. Advertising - The advertising industry can explore the use of vibrant and visually striking imagery to grab the attention of potential customers.
3. Creative Workspaces - Creative workspaces can adopt a balance of professional and playful elements in their approach to create a welcoming and inspiring environment for employees.