The Sonia by Sonia Rykiel Resort 2015 collection is slightly more mature than its past lines, which is due in large part to the brand's new artistic director Julie de Libran, a Louis Vuitton alum. Although still embracing its signature bright colors and lighthearted details, the cuts and overall design are much more streamlined. There is also a gamine charm that reels in the femininity of the looks.
Adhering to the theme of 'urban poetry,' the Sonia by Sonia Rykiel Resort 2015 collection has a raw yet romantic undertone, which is reflected in the setting of the lookbook. Shot along Paris' Left Bank, the contrast of color and concrete is eye-catching. Comprised of silk button-ups, pretty patterns and relaxed cardigans, Style.com points out, "The fun footwear exemplified how even if the Sonia by Sonia girl is going for a more elevated look now, she will never take herself too seriously."
Charmingly Gamine Lookbooks
The Sonia by Sonia Rykiel Resort 2015 Line is Inspired by Urban Poetry
Trend Themes
1. Matured Collection - The slightly more mature design of the Sonia by Sonia Rykiel Resort 2015 collection presents an opportunity for brands to target a more sophisticated audience.
2. Streamlined Design - The streamlined cuts and overall design of the Sonia by Sonia Rykiel Resort 2015 collection indicate an opportunity for the fashion industry to embrace a more minimalist aesthetic.
3. Gamine Charm - The gamine charm showcased in the Sonia by Sonia Rykiel Resort 2015 collection offers an opportunity for designers to explore and incorporate femininity into their looks.
Industry Implications
1. Fashion - The Sonia by Sonia Rykiel Resort 2015 collection's matured and streamlined design presents disruptive innovation opportunities within the fashion industry.
2. Luxury Goods - The gamine charm and elevated look of the Sonia by Sonia Rykiel Resort 2015 collection offer disruptive innovation opportunities within the luxury goods industry.
3. Photography - The raw yet romantic undertone and contrasting elements in the Sonia by Sonia Rykiel Resort 2015 lookbook provide disruptive innovation opportunities within the photography industry.