The Sonia by Sonia Rykiel FW13 lookbook shows off the line's classic pieces in a fun and quirky way. Instead of using standard studio equipment and accessories in the typical way, the photoshoot has the model interacting with them to liven things up a bit. Despite the lack of a smile on her face, she playfully balances tape on her head and stands on a roll of backdrop paper.
The images in the Sonia by Sonia Rykiel FW13 lookbook do a great job of showcasing the versatility of the designs. Intermixed between all the denim details found in flannel patches, printed silk georgette, lacquered denim and denim marl knits are easy and loose-fitting silhouettes that are at once whimsical and contemporary.
Playful Paper Prop Lookbooks
The Sonia by Sonia Rykiel FW13 Catalog is Fun and Quirky
Trend Themes
1. Interactive Lookbooks - There is an opportunity for clothing brands to adopt interactive methods such as props and unique backdrops to showcase their fashion lines in a fun and engaging way.
2. Playful Marketing - More brands are looking to incorporate playful marketing campaigns to showcase their products while providing a unique and memorable experience for their customers.
3. Quirky Photography - As more brands move towards presenting their products in engaging ways, there is an opportunity for photographers to create quirky and unconventional styles to set themselves apart from the competition.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating new and unconventional methods of showcasing their products to keep up with the ever-changing market and appeal to a younger demographic.
2. Photography - With companies looking to set themselves apart from the competition, photographers can utilize their skills to create unique and playful images for advertising and marketing purposes.
3. Marketing - As businesses push towards more engaging and memorable marketing campaigns, there is an opportunity for marketing firms to capitalize on these trends by offering innovative and creative services.