The Sonia Boyajian Spring 2013 Collection invokes the hidden pirate in all of us. Seemingly coming back into spring fashion is nautical-themed accessories. This style began to populate with the release of Pirates of the Caribbean in 2003. As each new Pirates film is released, a new wave of nautical-inspired apparel floats back up to the surface. This astonishing movement blends perfectly into the spring/ summer lifestyle. From vacationing to exotic places or going to one's lakeside cabin, these accessories are exceptional for those locations.
The Sonia Boyajian Spring 2013 Collection plays with multiple colored undertones including rich reds, navy blues and stunning golds. The brand features striped necklaces, charm bracelets, prismatic hats and chunky-themed accessories. Sea shells and enamel pieces play a large role in the line itself.
Blue Lagoon Accessories
Sonia Boyajian Spring 2013 Collection Channels Pirates of the Caribbean
Trend Themes
1. Nautical-themed Accessories - Disruptive innovation opportunity: Create eco-friendly and sustainable nautical-themed accessories for the growing market of environmentally conscious consumers.
2. Multi-colored Undertones - Disruptive innovation opportunity: Develop customizable accessories that allow consumers to change the color of their accessories to match their outfit or mood.
3. Enamel Jewelry - Disruptive innovation opportunity: Integrate interactive elements into enamel jewelry, such as hidden compartments or digital displays.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Explore the use of 3D printing technology to create unique and personalized nautical-inspired accessories.
2. Jewelry - Disruptive innovation opportunity: Combine traditional jewelry-making techniques with technology, such as incorporating augmented reality features into nautical-themed accessories.
3. Tourism - Disruptive innovation opportunity: Develop immersive vacation experiences that incorporate the nautical aesthetic, such as pirate-themed cruises or underwater treasure hunting tours.