South Korean eyewear label Gentle Monster works in collaboration with soccer player Son Heung-Min on the latest collection of sunglasses. The athlete is the recent 2021 Golden Boot award winner and a member of Tottenham Hotspur. Together, the two release a capsule that features two sunglasses in total.
The pack is made up of two black frames made from acetate materials that have green and lilac tonal tints. It is marked with branding engraved in gold on the right side of the temple that reads "GENTLE MONSTER x SON 7." To celebrate the new partnership, there is set to be a special pop-up at the flagship store in Seoul, where there is an exclusive offer of an incense chamber package.
Football Athlete Collaborative Eyewear
Gentle Monster Works with Son Heung-Min on a New Capsule
Trend Themes
1. Athlete Collaborative Eyewear - Collaborative eyewear collections with athletes can be a disruptive innovation opportunity for eyewear brands to reach a wider audience and tap into the sports industry.
2. Limited Edition Capsule Collections - Creating limited edition capsule collections with celebrities or athletes can be a way for brands to generate buzz and create exclusive offerings for loyal fans.
3. Sports-driven Fashion - The convergence of sports and fashion continues to be a trend with the rise of athleisure and sportswear, creating opportunities for collaborations between sports and fashion brands.
Industry Implications
1. Eyewear - Eyewear brands can benefit from collaborations with athletes to reach new audiences and create unique products that appeal to sports fans.
2. Fashion - The fashion industry can partner with sports figures to create sport-driven fashion collections that appeal to a wider audience.
3. Sports - Athletes and sports teams can partner with fashion brands to extend their brand and reach fans who are interested in sports-driven fashion.