The Something Else Summer 2013 lookbook is entitled 'Neon moon rising.' This striking advertorial features an array of digital prints with Rorschach-inspired textiles, as well as marbled stone and paint-dyed patterns. From geometric floral jackets to eye-catching accent dresses, this show-stopping catalog strays from the expected and presents its fans with a forward-thinking definition of cool.
Whether abstracting traditional silhouettes or reinventing 80s eyewear accessories, the Something Else Summer 2013 collection marries outstanding design details with wearability and function.
Collaborating with artists Joanna Fowles, Turbo Esh and Yago Hortal, the edgy and always innovative label extends their creative genius, coming up with a final product of intriguing images that resemble mirrored kaleidoscopes of color and print.
Mirrored Kaleidoscope Catalogs
The Something Else Summer 2013 Lookbook Embraces Pattern
Trend Themes
1. Digital Pattern Prints - The rising popularity of digital pattern prints in fashion industry creates opportunities for new innovative designing techniques.
2. Reinventing Traditional Silhouettes - Reinventing traditional silhouettes is a trend in the fashion industry that allows for disruptive innovation opportunities.
3. Collaboration with Artists - Collaborating with artists provides an opportunity to introduce new and unique styles into the fashion and design industry.
Industry Implications
1. Fashion and Design - Innovation in the fashion and design industry is arising with the help of reinventing traditional silhouettes and collaborating with artists.
2. Printing and Textile - Digital pattern prints in the textile industry creates opportunities to introduce innovative designing techniques.
3. Art and Painting - Collaboration with artists opens new pathways for innovation in the design and fashion industry.