There is a psychotropic air in the Something Else SS12 catalog that has nothing to do with drugs. Instead, it is the creative genius behind each design.
Designed by Natalie Wood, the Something Else SS12 collection is filled with digitally printed fashion that is vibrantly graphic. Inspired by the an underwater theme, the collection is appropriately titled Submerged.
Tying into that theme, photographer Pierre Toussaint created a surreal, watery experience by way of draped plastic sheets that surround model of the moment Anja, giving the impression of a fish languidly swimming around in a tank.
Overall, the Something Else SS12 collection and catalog presents an engaging experience that will leave people wanting more, as the model appears to be submerged underwater.
Psychotropic Underwater Shoots
The Something Else SS12 Collection is Surreal
Trend Themes
1. Digitally Printed Fashion - There is an opportunity for disruptive innovation in the textile and printing industries to create more environmentally-friendly and sustainable methods for digitally printing vibrant, graphic designs onto fabric.
2. Surreal Fashion Photography - The rise of social media and influencer marketing opens up opportunities for disruptive innovation in the photography and fashion industries to create more immersive and attention-grabbing campaigns.
3. Underwater Themed Fashion - There is an opportunity for disruptive innovation in the fashion and accessories industries to create more sustainable and ocean-friendly products that showcase the beauty and importance of underwater ecosystems.
Industry Implications
1. Textile Industry - The textile industry can explore environmentally-friendly and sustainable printing methods for vibrant, graphic designs to meet the growing demand for eco-friendly fashion.
2. Photography Industry - The photography industry can take advantage of the rise of social media and influencer marketing to create more immersive and attention-grabbing campaigns for fashion brands.
3. Fashion Industry - The fashion industry can create more sustainable and ocean-friendly products that align with the growing demand for eco-friendly and socially responsible fashion.