Both CBS and FOX rejected Evolve ads by Trojan, despite the fact that the ads try to move past old sterotypes, such as "it's not cool to be prepared for safe sex" and "leave that here birth control to the women-folk."
On the Evolve ads, men who aren't prepared are shown as male pigs hitting on women and striking out until one gets a Trojan and then becomes human.
Given that both FOX and CBS have not only prime time but family hour programing with very sexual themes, it seems these networks are both playing piggy.
Media Outlets Play Piggy
Trojan Evolve Ads Rejected
Trend Themes
1. Rejecting Progress - CBS and FOX rejecting Trojan's Evolve ads sends a message that progress in fighting old stereotypes is not welcome.
2. Disruptive Sex Education - The rejection of Trojan's Evolve ads to push forward sex education shows an opportunity for disruptive players to make a positive impact in the industry.
3. Challenging the Networks - As CBS and FOX refuse to progress, there is an opportunity for new media outlets to challenge the status quo and push for positive change in sexual education advertising.
Industry Implications
1. Broadcast Television - The rejection of Trojan's Evolve ads by CBS and FOX reveals the opportunity for disruptive innovation in broadcast television advertising and messaging.
2. Pharmaceuticals - By making condoms and safe sex a more mainstream conversation, there is an opportunity for the pharmaceutical industry to disrupt and capture market share in sexual health products.
3. Non-traditional Media - With the rejection of Trojan's Evolve ads by CBS and FOX, there is an opportunity for non-traditional media outlets, such as social media and streaming platforms, to push for more progressive and impactful sexual education advertising.