As autumn approaches, Solo Stove is launching the brand’s iconic ‘Bonfire 2.0’ and ‘Yukon 2.0’ in a new range of holiday-ready colorways. Now arriving in classic Stainless Steel, Water, Mulberry, and Deep Olive, the Solo Stove fire pits elevate any backyard setup and can now be color-coordinated with your outdoor furniture. The ‘Bonfire 2.0’ and ‘Yukon 2.0’ offer Solo Stove’s 360° Signature Airflow Technology which allows consumers to enjoy a smokeless fire, while the body is made from stainless steel for extra durability.
The new colorways from Solo Stove are now available on the brand’s website. The ‘Bonfire + Stand 2.0’ retails for $269.99 USD, while the ‘Yukon + Stand 2.0’ is priced at $499 USD.
Colored Bonfire Pits
Solo Stove Introduces New Colorways for the 'Bonfire' and 'Yukon' Fire Pits
Trend Themes
1. Colored Fire Pits - The trend of releasing fire pits in multiple colorways is gaining popularity in the outdoor furniture industry, providing an opportunity for companies to offer bespoke outdoor heating solutions.
2. 360° Signature Airflow Technology - The development of innovative technologies like Solo Stove’s 360° Signature Airflow Technology creates an opportunity for companies to create smokeless fire solutions and promote their eco-friendly credentials.
3. Holiday-ready Colorways - The increasing demand for holiday-ready and seasonal products is driving the trend for companies to release themed colorways for existing products like fire pits, providing a new source of revenue.
Industry Implications
1. Outdoor Furniture - The outdoor furniture industry can benefit from the trend of releasing bespoke outdoor heating solutions like colored fire pits, which can be used as an extension of outdoor decor.
2. Eco-friendly - The eco-friendly industry can leverage the development of innovative technologies like Solo Stove’s 360° Signature Airflow Technology to target environmentally conscious consumers looking for sustainable heating solutions.
3. Seasonal Products - The trend of releasing holiday-ready colorways for existing products like fire pits can benefit the seasonal products industry, which can use themed colorways as a marketing strategy to attract consumers during festive seasons.