Hummy’s sparkling soju seltzers converge the consumer-favorite benefits of seltzer and soju in aesthetically pleasing canned packaging, offering a refreshing and low-calorie option to other canned beverages with a touch of alcohol.
With varieties that incorporate real fruit juice and all-natural ingredients like honey melon, white peach and Asian pear, the brand offers something different for fans of fruity seltzers. At 5% ABV, these soju seltzers are light, clean, refreshing and meant for sharing.
With the convenience of canned packaging, these hybrid drinks have the potential to become a go-to for those looking for a lighter alternative to traditional mixed drinks, especially as a versatile option for social gatherings, outdoor events and relaxing at home.
Sparkling Soju Seltzers
Hummy Makes Sparkling Soju Seltzers in Flavors Like Asian Pear
Trend Themes
1. Sparkling Soju Seltzers - The rise of sparkling seltzers+alcohol market leading to an emphasis on low-calorie canned hybrid drinks.
2. Fruity Seltzer Varieties - The demand for a wide range of fruit-flavored options, including Asian pear, honey melon and white peach flavors.
3. All-natural Ingredients - The shift towards all-natural ingredients in canned beverages like Hummy's soju seltzers creates a unique selling proposition for health-conscious consumers.
Industry Implications
1. Alcoholic Beverages - Alcoholic beverage manufacturers can create low-calorie and natural alternatives blending traditional beverages like soju with trendy, sparkling seltzers.
2. Canned Beverage Packaging - The trend highlights an opportunity for beverage companies to expand into convenient, canned packaging with stylish designs and portability.
3. Social Gatherings - There is potential for sparking joy and generating positivity through social gatherings, which have the ability to generate a market for unique canned beverages.