American multinational software giant Adobe has launched a unique software partnership in collaboration with the National Women's Soccer League (NWSL), with the aim of helping women harness their creativity to tell stories using a variety of creative digital tools.
The multi-year software partnership will help convey how Adobe's suite of powerful creativity tools and programs can be used to tell impactful stories, whilst also highlighting the importance of personal branding in the careers of women soccer stars and showcasing the talent of women creators interested in telling stories in the soccer space.
The partnership also includes a new initiative called 'Creator Class,' which allows women who have a passion for merging their love for soccer with creative work to go about garnering compensation for their work, with four women selected each year to receive $10,000 for soccer-centric projects making use of Adobe software.
Trinity Rodman, a forward for the NWSL's Washington Spirit and creative ambassador for Adobe, said she is 'excited to be teaming up with Adobe this season and use their amazing tools to not only make my own content even more fun, but to support emerging women creators who share their creativity.'
Soccer-Centric Software Partnerships
This Partnership Boosts Soccer-Loving Female Digital Creators
Trend Themes
1. Soccer-centric Digital Tools - There is an opportunity to develop and market digital tools specifically for soccer content creators.
2. Female-focused Creator Programs - Creating programs designed for female creators will help to promote gender diversity in creative industries.
3. Athlete-based Content Creation - Highlighting athlete creativity can provide inspiration for new content creation opportunities.
Industry Implications
1. Software Industry - Partnering with sports leagues can provide software companies with opportunities to showcase their capabilities in new and interesting ways.
2. Sports Industry - Collaborating with software companies can help athletes and leagues to create and promote engaging content.
3. Creative Industry - Developing specialized programs and initiatives can encourage talent in underrepresented groups and promote diversity in creative industries.