Soft Services is a skincare brand that offers solutions for the body apart from the face. Many skincare brands focus mainly on the face and exclude the rest of the body entirely. Soft Services aims to provide consumers with a body-focused line of products.
The Brooklyn-based cosmetics brand provides tech-driven body care. Some of the skincare company's star products include an exfoliating Buffing Bar, Carea Cream, and a 10 percent sulfur Clearing Clay for treating body acne. Soft Services' products aim to treat skin ailments such as keratosis pilaris, body acne, ingrown hairs, tinea versicolor, and stretch marks.
In addition, the brand works towards sustainability by encouraging the re-use of certain items such as the bottle pump.
Body-Only Skincare Brands
Soft Services is Geared Towards the Body From Below the Neck
Trend Themes
1. Body-only Skincare - Skincare brands shifting their focus from facial products to body-only solutions, creating opportunities for new product development and market expansion.
2. Tech-driven Body Care - Innovation in body care products using technology, such as Soft Services' exfoliating Buffing Bar, creating opportunities for tech companies to enter the body care market.
3. Sustainable Beauty - Growing trend of beauty brands promoting sustainability, such as Soft Services' bottle pump re-use initiative, creating opportunities for eco-friendly product development and marketing.
Industry Implications
1. Skincare - Opportunities for skincare brands to expand product lines to include body-only solutions.
2. Tech - Opportunities for tech companies to enter the body care market by developing innovative tech-driven body care products.
3. Beauty - Growing trend of eco-friendly beauty products and packaging initiatives creating opportunities for sustainable beauty product development and marketing.