Automated Soft Serve ATMs

The Moxy Times Square is Home to the First Soft Serve Vending Machine

For anyone who finds themselves craving ice cream all year long, there is now a soft serve vending machine that will dispense the sweet stuff on demand. Serving up delicious soft serve and a wide array of toppings, the ice cream ATM is the answer to every dessert lovers dream.

The new soft serve vending machine is a bubblegum pink device located in the corner of Bar Moxy at New York's Moxy Times Square hotel. Officially dubbed the 'Love Machine,' the ice cream ATM is the result of a partnership with the artist Curtis Kulig and is completely open to the public. Those who use the machine will be able to enjoy Mike's Hot Honey Vanilla, Dairy Free Dark Chocolate soft serve, or a swirled combination of both flavors. Better yet, patrons can add indulgent toppings such as rainbow sprinkles, Mini M&M's, Green Yogurt Chips, Mike's Hot Honeycomb, and Legasea Black-Out Cookies.
Trend Themes
1. Automated Soft Serve Atms - Disruptive innovation opportunity: Develop more automated vending machines that offer a variety of customizable soft serve flavors and toppings.
2. Dessert Vending Revolution - Disruptive innovation opportunity: Create vending machines that dispense a wide range of desserts, such as cakes, cupcakes, and pastries, for on-the-go indulgence.
3. Collaborative Artistic Partnerships - Disruptive innovation opportunity: Collaborate with artists and designers to create visually compelling vending machines that stand out and attract customers.
Industry Implications
1. Hospitality - Disruptive innovation opportunity: Incorporate soft serve vending machines into hotels and resorts to enhance guest experience and offer convenient dessert options.
2. Food and Beverage - Disruptive innovation opportunity: Introduce soft serve vending machines in malls, amusement parks, and other public spaces to provide on-demand ice cream treats.
3. Retail - Disruptive innovation opportunity: Install soft serve vending machines in grocery stores and convenience stores, offering customers a quick and convenient dessert option while shopping.

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