A campaign that encourages you to drop your phone onto a variety of objects doesn't sound like a very smart idea, but it's exactly the kind of thing that people will try out, as the Lambi Soft Drop campaign proved.
Lambi's toilet paper is branded as being "Soft as a lamb" and wanted to show how the softness of its toilet paper compares to everything else. So, a unique mobile app was built. After finding a soft object and dropping your phone on it, the phone's sensors are then used to make an analysis on how soft the object is as compared to a snuggly lamb. By participating, a photo is added to the gallery, which becomes a crazy collage of all the surfaces people willingly drop their phones on.
Gentle Phone Drop Campaigns
The Lambi Soft Drop Campaign Encourages Users to Drop Their Phone
Trend Themes
1. Softness Sensing Technology - Developing mobile apps that utilize phone sensors to analyze the softness of different objects.
2. Interactive Brand Engagement - Creating campaigns that encourage users to actively participate and interact with the brand.
3. Unconventional User Experiences - Designing unique and unconventional experiences that challenge traditional norms.
Industry Implications
1. Toilet Paper - Opportunity for toilet paper brands to leverage interactive campaigns to showcase product characteristics.
2. Mobile App Development - Demand for app developers specializing in utilizing phone sensors for innovative functionalities.
3. Digital Marketing - Incorporating interactive and engaging elements into marketing campaigns to capture consumer attention.