The adorable soft drinks packaging were designed with kids and health-conscious moms in mind.Conceived by Leeds, UK-based specialist branding and packaging agency Robot Food, the Panda Soft Drinks showcase fresh branding and new package designs that center around an adorable panda bear brand character named Melvin. The animated kid-friendly representative interacts with the fruit on the soft drinks packaging directly. This is paired with honest messaging that resonates with mothers.
In an effort to reposition Panda Soft Drinks and display their range of flavored water and 'still juice drink' line, Robot Food introduced the new tagline "Refreshingly Fruity Fun." Melvin's playful and cheeky personality will appeal to youngsters while mamas can get behind their all-natural credentials and no added sugar.
Animalistic Beverage Branding
The Panda Soft Drinks Packaging Introduces Melvin the Panda Bear
Trend Themes
1. Kid-friendly Packaging - Creating packaging designs that cater to kids can improve sales and attract more families.
2. Branded Characters - Introducing a brand character can help establish brand identity and make products more memorable.
3. Honest Messaging - Displaying honest messaging that resonates with customers can improve trust and loyalty towards the brand.
Industry Implications
1. Beverage - The beverage industry can explore packaging designs that cater to kids and introduce brand characters to make products more memorable.
2. Marketing - Marketing professionals can utilize honest messaging in their campaigns to improve trust and loyalty towards the brand.
3. Parenting Products - Creating kid-friendly packaging designs in parenting products can attract more families and improve sales.