The Soofa Sign is the latest product from the eponymous company that's taking a more user-focused approach to the urban landscape to alter the way individuals interact with their surroundings.
Soofa's products are installed in over 75 cities throughout the United States, offering individuals a bench, chair or most recently, a sign, that doubles as a solar-powered phone charging station. In addition to providing a place for one to comfortably recharge their phone's battery, the Soofa sign makes for a practical place for companies to advertise. Aside from the marketing possibilities, the Soofa sign enables public interaction, as individuals can post photos to their social media accounts and have those photos posted onto the branded sign.
Urban Phone Charging Signs
The Soofa Signs Provide a Pace for People to Charge Their Phones
Trend Themes
1. Solar-powered Phone Charging Stations - The rise of solar-powered phone charging stations in public spaces is an opportunity for companies to invest in sustainable technology while providing a valuable service to customers.
2. Smart Urban Furniture - Creating more user-focused designs for urban furniture such as benches, chairs and signs can enhance public experiences and attract creative marketing opportunities.
3. Social Media-integrated Advertising - The integration of social media with advertising via products like Soofa Signs allows for a fun, interactive experience for the public while displaying branded content.
Industry Implications
1. Green Energy - Companies in the green energy industry can invest in and develop solar-powered phone charging technology for public spaces.
2. Marketing and Advertising - Companies in the marketing and advertising industry can use smart urban furniture as an innovative way to reach potential customers.
3. Social Media - The integration of social media into outdoor advertising provides opportunities for the social media industry to expand their reach and influence.