Inspired by the economic recession, this Christmas, Publicis Vancouver in Canada gifted their clients with a contribution to the local food bank on their behalf.
The best part of this socially responsible gift-giving concept was that, in lieu of traditional holiday cards, paper plates were sent to the clients informing them of the donation that had been made. A very nice touch!
Publicis Vancouver received a very positive response and much praise for their innovative gifting effort.
Socially Responsible Giving
Publicis Vancouver Gives Paper Plate Greeting Cards to Clients
Trend Themes
1. Socially Responsible Giving - Using socially responsible gift-giving to build positive brand image and connect with clients.
2. Alternative Holiday Cards - Substituting traditional holiday cards with creative alternatives like paper plates to convey messages.
3. Local Community Support - Supporting local food banks and communities as part of corporate gifting initiatives.
Industry Implications
1. Marketing and Advertising - Exploring innovative ways to incorporate socially responsible giving into client outreach strategies.
2. Printing and Paper Products - Developing alternative materials and designs for eco-friendly and unique greeting cards.
3. Nonprofit and Philanthropy - Collaborating with businesses to create mutually beneficial partnerships for community support and fundraising.