Twitter has made a substantial leap to become the next Google and not the next Facebook. By adding search and trends to their Twitter homepage, they are integrating a real-time search feature after tiptoeing around it for a long time. Prior to this, Twitter search was relegated to a small link at the bottom of the page to search.twitter.com.
While this technology is still technically in beta, it's a promising future addition to the user experience at Twitter.com.
Real-Time Social Searches
Twitter Adds Search and Trends to Home Page
Trend Themes
1. Real-time Search - Opportunity to develop and improve real-time search capabilities across various platforms.
2. Integration of Search and Trends - Potential for integrating search and trends on other social media platforms to enhance user experience.
3. Improved User Experience - Creating innovative ways to enhance user experience through real-time search and trends.
Industry Implications
1. Social Media - Exploring real-time search and trends to improve the functionality of social media platforms.
2. Data and Analytics - Opportunity to develop and analyze real-time data from social media search and trends.
3. Digital Advertising - Utilizing real-time search and trends for targeted advertising campaigns.