The Social Rank tool aims at providing brands and other users specific people they should be communicating with and trying to engage with their content online.
Social Rank specifies the Most Valuable Follower feature with a few different data points including how often a user tweets, favorites tweets, whether they are verified and how many people they follow. It also allows you to see who of your followers engages the most with you. As well, it can create a Best Follower list which is a combination of your most engaged and most valuable followers from the last 30 days.
Alex Taub is one of the creators of the Social Rank tool and he admits that there are some similarities between Social Rank and Klout. He says that "This space is still not really perfected. There is still a big opportunity around brands and individuals."
Online Influential Ranking Systems
The Social Rank Tool Helps You Find Your Influential Followers
Trend Themes
1. Influencer Marketing Optimization - Businesses can leverage Social Rank and similar tools to identify their most valuable and engaged followers for targeted influencer marketing campaigns.
2. Social Media Analytics - Tools like Social Rank showcase the data that can be extracted from social media engagement, presenting an opportunity for data-driven social media strategy development.
3. Customized User Engagement - Ranking systems like Social Rank could be used to tailor individual user engagement, offering a personalized approach to social media marketing.
Industry Implications
1. Marketing Technology - Ranking systems such as Social Rank are a part of a growing industry focused on optimizing digital marketing strategies through technology.
2. Social Media Management - Companies offering social media management services can better serve clients by incorporating tools like Social Rank into their offerings for data-driven decision making.
3. Influencer Marketing - The trend of influencer marketing has created an opportunity for tools like Social Rank to optimize influencer identification and management for marketing campaigns.