Venture capitalist and Canva's head evangelist Guy Kawasaki recently teamed up with fellow media strategist Peg Fitzpatrick to create a social media book, titled The Art of Social Media, that teaches brands and individuals how to leverage the full power of social media. The Art of Social Media breaks down the inner workings of social media tools into insightful tips that can be used to enhance your online authority and presence.
Prosperity in today's society is often hinged upon a strong presence on social media platforms such as Facebook, Twitter, Linkedin and Instagram regardless if the brand is a person, product or corporation. This makes social media a rising key factor in any company or individual's success in today's technology fueled market. As Kawasaki and Fitzpatrick put it so elegantly, The Art of Social Media is riddled with easy to follow methodologies that boil down the blogging, social media and virtual realm of interaction into a "great stuff, no fluff" how-to novel.
The Art of Social Media is set to launch on December 4th. Those interested in pre-ordering a copy can pick one up here.
Social Media Mentoring
Guy Kawasaki's New Social Media Book Hinges Success on Virtual Presence
Trend Themes
1. Enhanced Online Presence - The rise of social media as a key factor in an individual or company's success promotes the need for enhanced online presence, creating disruptive innovation opportunities in online branding and marketing.
2. Insightful Tips for Social Media Management - The Art of Social Media by Guy Kawasaki and Peg Fitzpatrick provides insightful tips for managing social media platforms, creating disruptive innovation opportunities in social media management tools.
3. Virtual Presence Strategy - The Art of Social Media promotes the importance of virtual presence strategy in today's technology fueled market, creating disruptive innovation opportunities in online reputation management.
Industry Implications
1. Marketing and Advertising - The trend of enhanced online presence calls for innovative marketing and advertising techniques that utilize the power of social media.
2. Social Media Management - The trend of insightful tips for social media management creates innovative opportunities for social media management tools and software.
3. Online Reputation Management - The trend of virtual presence strategy promotes innovative online reputation management solutions that cater to the needs of individuals and businesses striving for a strong online presence.