This comprehensive graph outlines how social change by social media is possible.
With the popularity of the Internet, people are more connected and attuned to the happenings around them. The web enables them to contribute their opinion and help to causes or topics they identify with. Kony 2012 is the perfect and most poignant example of this. The viral video called people all over the world to unite against a stoppable cause and literally brought the world to its feet and into action within weeks (despite the backlash that occurred.) This infographic actually outlines the economic conditions in which positive social change comes about and even explores specific aspects of how people engage in social media.
In light of the recent boom of Internet-enabled crowd-funding, the infographic also outlines various people-powered platforms like Kickstarter and DonorsChoose.or, and explores how engaging each social media outlet is.
Web-Induced Activism Stats
Social Change by Social Media is Explored in This Infographic
Trend Themes
1. Web-induced Activism - The trend of using social media and the internet to raise awareness and induce social change.
2. People-powered Platforms - The trend of crowd-funding and other platforms where people can come together to support causes and campaigns.
3. Engaging Social Media Outlets - The trend of exploring and utilizing different social media channels to drive engagement and participation.
Industry Implications
1. Non-profit - Non-profit organizations can utilize the trend of web-induced activism to raise awareness and support for their causes.
2. Technology - The technology industry can capitalize on the trend of people-powered platforms to develop and improve tools for effective crowd-funding and online fundraising.
3. Marketing and Advertising - The marketing and advertising industry can use the trend of engaging social media outlets to develop more effective strategies for reaching and communicating with target audiences.