So Syncd is a new dating app that strives to match individuals based on their personality types. The platform was launched by sister Jessica and Louella Alderson to help singles find long-lasting partners. The personalities are based on the Myers & Briggs test, a self-report questionnaire based on Carl Jung's theories that identify your personality type, strengths, and preferences.
"We match people who have just the right amount of similarities to form a strong connection and just the right amount of differences to create that spark," explains Jessica Alderson, CEO and Co-Founder of So Syncd. "We have been studying personality type compatibility for over three years now and that’s what we’ve found works best. Our approach offers a more honest bring-your-whole-self approach to dating."
Many Millennial and Gen Z consumers find themselves endlessly scrolling through generic dating profiles, and So Syncd offers a customized solution to find suitable partners. This is especially appealing to these demographics as they grew up taking online personality quizzes and understand the nuances and complexities that makeup humanity. Therefore, they are much more likely to experiment with platforms that identify and match them based on personality.
Personality-Based Dating Apps
So Syncd is a Dating App That Matches Compatible Personality Types
Trend Themes
1. Personality-based Dating - There is an opportunity for other dating apps to incorporate personality types in their algorithm to match people who have just the right amount of similarities and differences.
2. Customized Matchmaking - Other industries can use personality profiling to create customized matches, such as job recruitment and career placement.
3. In-depth User Profiles - There is a growing interest among consumers to create more in-depth profiles across various platforms.
Industry Implications
1. Dating - Other dating apps can integrate personality-based matchmaking to differentiate themselves from competitors and provide a more customized experience for users.
2. Recruitment - Job recruitment and career placement industries can use personality profiling to create tailored matches between candidates and job opportunities.
3. Psychology - Psychology professionals can use the advancement of personality profiling for more in-depth personality assessments.