COVID-19 vaccinations are taking place en masse in the US, so this new So Good So You promotion is targeted at offering consumers a treat when they get their jab. The promotion will provide consumers who have received the COVID-19 vaccine with a coupon for one of the brand's juice shots free of charge, which can be redeemed at participating retailers. Those who have received a shot can visit www.freejuiceshot.com to get their coupon.
Co-Founder and Board Chair Rita Katona spoke on the So Good So You promotion saying, "This program is a natural fit — we also make shots that promote wellness, so there’s a real connection beyond just the obvious play on words. At So Good So You, we’re all about community. And if the last year has taught us anything, it’s that we’re all interconnected and we need to protect one another for the good of people — and planet. Prioritizing the immune system is in our brand’s DNA: every one of our shots contains one billion CFUs of probiotics, and we’re here to promote not only our immune-boosting approach to health and wellness, but also to help educate everyone that getting your COVID vaccine doesn’t contradict that philosophy. A vaccine takes advantage of your body’s own natural immunity response."
Complimentary Vaccination Juice Shots
This So Good So You Promotion Offers an Immune Boosting Shot
Trend Themes
1. Post-vaccination Treats - Brands can offer complimentary products or services to individuals who have received the COVID-19 vaccine.
2. Community-centric Marketing - Marketing efforts can focus on promoting community well-being in addition to brand products or services.
3. Immune-boosting Products - Companies can emphasize the immune-boosting benefits of their products to align with the current focus on health and wellness.
Industry Implications
1. Health and Wellness - Brands in the health and wellness industry can create complimentary products or services to incentivize individuals to receive the COVID-19 vaccine.
2. Retail - Retailers can participate in promotions and partnerships to offer post-vaccination treats to customers.
3. Food and Beverage - Food and beverage companies can modify product offerings to promote immune-boosting benefits and offer promotions to vaccinated individuals.