To mark the end of the annual Snowbombing Festival 2017 at the Mayrhofen ski resort in Austria, Sony set up an eye-catching snowboarding stunt with the help of pro snowboarders Steve Gruber and Chris Kröll. As well as indicating the close of the slopes, the stunt served as a means of showing off the newest speaker from Sony.
For their ride down the slopes in the dark, the pair was outfitted with glowing LED suits and Sony's ultra-portable new XB40 EXTRA BASS wireless speakers, truly demonstrating the freedom that the device allows, the power and quality of its sound, as well as the speaker's own flashing party lights.
While it is not uncommon for snowboarders to dress up in costumes to mark the end of a season, this snowboarding stunt puts a fun twist on the concept.
Light-Up Snowboarding Stunts
This Stunt from Sony Shows Off Its XB40 EXTRA BASS Wireless Speakers
Trend Themes
1. LED Snowboarding - Disruptive innovation opportunity: Develop advanced LED suits for snowboarders to create stunning visual effects and enhance the overall experience.
2. Ultra-portable Wireless Speakers - Disruptive innovation opportunity: Design and produce smaller and more powerful wireless speakers that deliver exceptional sound quality while being highly portable.
3. Flashing Party Lights - Disruptive innovation opportunity: Create smart lighting solutions for events and parties that synchronize with music to create immersive and dynamic visual experiences.
Industry Implications
1. Snowboarding Equipment - Disruptive innovation opportunity: Integrate technology into snowboarding equipment to enhance safety, performance, and user experience.
2. Wireless Speaker Manufacturing - Disruptive innovation opportunity: Explore new materials, designs, and technologies to produce smaller, more powerful, and feature-rich wireless speakers.
3. Event Lighting and Entertainment - Disruptive innovation opportunity: Develop intelligent lighting systems and immersive entertainment experiences that elevate events and parties to new levels.