Snow Peak recently introduced its latest collection of outdoor accessories for the Spring 2020 season. The collection includes rugged styles for men that embrace a minimal and timeless aesthetic. The line draws inspiration from traditional Japanese silhouettes with fresh neutrals and prints that reflect the season.
The Snow Peak Spring 2020 collection provides versatile options for any setting to allow wearers to seamlessly move with high-quality fabrics such as Octa, Indigo, FR, and Quick Dry Crepe. The series includes the Printed Flexible Insulated series with an avant-garde brushstroke print and a water-repellent outer shell; the Indigo C/N series with a windproof, breathable, and water-repellent fabric ideal for seasonal changes; the 2.5 L Wanderlust collection made from 100% nylon ripstop; and the 3L Soft-shell series featuring a microporous membrane for a waterproof surface.
Avant-Garde Insulated Apparel
Snow Peak Introduced its Elevated Spring Collection
Trend Themes
1. Insulated Apparel Innovation - Snow Peak's use of fabrics such as Octa, Indigo, FR, and Quick Dry Crepe presents an opportunity for disruptive innovation in the insulated apparel market.
2. Avant-garde Fashion Trends - The avant-garde brushstroke print and traditional Japanese silhouettes seen in the Snow Peak Spring 2020 collection indicate a potential disruptive innovation opportunity in the fashion industry, particularly in outdoor clothing.
3. Sustainable Outdoor Wear - Snow Peak's focus on versatile outerwear made from sustainable materials such as 100% nylon ripstop presents an opportunity for innovation in creating eco-friendly outdoor clothing.
Industry Implications
1. Outdoor Apparel Manufacturing - Manufacturers in the outdoor apparel industry can use Snow Peak's use of innovative fabrics to create more durable and high-quality insulated outdoor wear.
2. Fashion Design and Manufacturing - The unique blend of traditional Japanese design and avant-garde prints in Snow Peak's collection presents a new avenue for fashion designers and manufacturers looking to create functional yet fashionable outdoor clothing.
3. Sustainable Fashion and Textiles - Snow Peak's eco-friendly focus in their Spring 2020 collection provides an opportunity for sustainable fashion and textile companies to create outdoor wear made from recycled materials and long-lasting fabrics.